Bingo Web Design

I Built Our Lawn Care Website Three Times. Here’s What Worked.

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I run a small lawn care crew. It’s me, my brother, and two teens from my street. I also build our website. I’m not a fancy designer, but I’m picky. I want calls. I want bookings. I want folks to feel safe letting us near their yards.

So I tried three ways. I learned a lot. I messed up a bit. You know what? It was worth it.

Turns out I'm not the only one who rebuilt a site three times; Bingo Web Design chronicled a similar trial-and-error adventure in their own case study, and the parallels are wild (full breakdown).

Round 1: Wix was fast… and kind of slow

I made our first site on Wix in one weekend. It looked fine. Big green header. A photo of me holding a trimmer. It had a “Book Now” button too.

What worked:

  • Super easy. Drag, drop, done.
  • I could add a gallery fast.
  • The contact page was simple.

What didn’t:

  • It loaded slow with my big photos. On my phone, it felt sticky.
  • The booking form could not ask for lawn size well.
  • SEO tools felt thin for me.

I later found a clear guide on image sizes and mobile speed from Bingo Web Design, which would have saved me hours had I read it first. If you're still deciding which builder to start with, this short rundown of the major options breaks down speed, cost, and learning curve in plain English—you can skim it in five minutes and avoid my trial-and-error selection spree (see the comparison).

Real numbers from spring:

  • Calls per week: 6
  • Form leads per week: 2
  • Load time (phone): about 5–6 seconds
  • Bounce rate: people left fast if they were on mobile

Example copy I used:

  • Headline: “We Cut Grass So You Don’t Have To”
  • Button: “Get a Free Quote”
  • Subtext: “Mowing, edging, and clean-up. Friendly, insured, and on time.”

It wasn’t bad. But it wasn’t great.

Round 2: WordPress + Elementor turned my site into a tool

Next, I moved to WordPress with Elementor (a page builder). I used the Astra theme. I added WP Rocket for speed. I shrank photos with ShortPixel. I turned on Cloudflare. I also embedded our Jobber request form so folks could pick a service and share their address.

My push to keep everything in-house came after reading a brutally honest recap of hiring Gainesville web designers on three different occasions—seeing the pros and cons spelled out saved me a pile of cash (read the recap).

The site felt like a work truck now. Not a show car. It did the job.

What changed:

  • I made the phone button sticky at the bottom on mobile.
  • I used real yard photos. No stock guys with perfect hair.
  • I put prices as ranges. No tricks.
  • I added city pages for the towns we actually serve.

Real numbers after two weeks:

  • Calls per week: 12–16
  • Form leads per week: 6–9
  • Load time (phone): 1.7–2.2 seconds
  • Bounce rate: way better, folks stayed

Example hero section I used:

  • Headline: “Mowing, Edging, and Clean Lines—Every Week”
  • Subhead: “Simple plans. Clear prices. We text before we arrive.”
  • Buttons: “Call Now” and “Get My Price”

The booking flow:

  1. Pick a service (mowing, weed control, aeration).
  2. Type address and contact.
  3. Pick weekly or bi-weekly.
  4. Add notes like “gate code” or “dog in yard.”
  5. Submit. We text back in 10–15 minutes.

Small touch that helped:

  • I put “Licensed and Insured • Since 2019 • Family-Owned” under the header. People told me they liked that line.

Round 3: Webflow looked pretty, but edits took longer

I tried Webflow for one month. It looked great. Smooth. Clean. But it took me longer to change little stuff. When spring rush hit, I didn’t have time to fiddle. I went back to WordPress. Simple wins when grass keeps growing.

If you’re leaning toward outsourcing parts of your build, this firsthand account of working with three Central Coast agencies is a must-read reality check (case study). Before I finally settled, I dug through a side-by-side analysis of the big four platforms—Webflow, Squarespace, Wix, and WordPress—to sanity-check my hunches and it’s worth bookmarking (full comparison).

The five things that actually moved the needle

  1. Speed on phones. If it takes more than 3 seconds, folks bounce. So I shrank photos and cut sliders.
  2. Clear calls to action. Two buttons only: “Call Now” and “Get My Price.”
  3. Real photos. Mowers, clippings, shoes in the dirt. People trust that.
  4. Price ranges. “Small yards from $45” beat “Call for pricing.” We still quote on site, but a range calms nerves.
  5. Local trust. City pages, reviews, and my pesticide license number in the footer.

Want a crash course in pages that ruthlessly prioritize conversions? Look at the adult space. The landing pages featured in this compilation of the highest-converting free sex sites load in a flash, stick their primary CTA front and center, and strip away every distraction—study their structure (ignore the NSFW content itself if it’s not your thing) and you’ll pick up practical ideas for making your own service pages punchier and more persuasive.
Another place to see this no-frills conversion science in action is within region-specific escort directories; the San Antonio listings on Alamo Escorts demonstrate how a concise value proposition, prominent contact details, and bullet-proof load speeds funnel curious visitors into bookings—peek at their layout and you’ll walk away with repeatable tactics for turning traffic into phone calls.

Real examples you can steal

Service page layout I used:

  • Title: “Lawn Mowing in Lakewood”
  • Short promise: “Edges sharp. Lines straight. Gates closed.”
  • What’s included: mow, edge, blow, bag on request
  • Price range: “From $45 for small yards; from $65 for corner lots”
  • Before/after gallery (6 photos)
  • FAQ (5 short Q&As)
  • Button row: “Call Now” and “Get My Price”
  • Review: “They text before they come. My dog loves them.” — Mia, Lakewood

FAQ I wrote:

  • “Do you bag clippings?” Yes, if you ask. We mulch by default.
  • “Can I skip a week?” Yes, with 24 hours’ notice.
  • “What if it rains?” We reschedule same week.
  • “Do you do one-time cuts?” Yes, it costs a bit more.

City page example:

  • Headline: “Lawn Care in West Park”
  • Map shot and a short note: “We service West 140th to Rocky River Dr.”
  • Three top services with small icons
  • 3 local reviews with street names (people love seeing their area)
  • A photo of our trailer on a street folks know

Contact page fields that worked:

  • Name
  • Phone
  • Email
  • Address (with a note: “We need this to quote you right”)
  • Gate code or pet note
  • Service needed
  • Timing (this week / next week / flexible)

Little copy bits that pulled weight:

  • “We close your gate, every time.”
  • “We text before we arrive.”
  • “If we miss a spot, we fix it free.”

Colors and fonts:

  • Deep green for trust, bright lime for buttons, white background.
  • Big, chunky font. Easy to read in the sun.

Photos: the boring step that made us money

I took pictures with my iPhone at 4 pm for soft light. I shot straight lines down the yard. I did before and after. I added alt text like “freshly edged sidewalk in Lakewood.” It took me one hour a week. It paid off. People said, “I saw those stripes and called.”

Reviews and trust

I pulled Google reviews into the site. I showed names and neighborhoods, like “Sam B., Kamm’s Corners.” I also added little badges for “Insured” and “ODNR Licensed.” Not fancy. Just clear.

A/B tests that were tiny but big

  • Button color: lime beat dark green by a mile.
  • Headline face-off: “We Cut Grass So You Don’t Have To” lost to “Mowing, Edging, and Clean Lines—Every Week.” The second felt more specific.
  • Phone number in the header: calls went up when I put it big and bold.

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