You know what? I paint houses for a living. I also wear the “website person” hat, because small business life is like that. I’m Kayla from Sox & Son Painting in Tulsa. I’ve tried a few web design services that focus on painters. Some were great. Some were… fine. I’ll tell you the real stuff, with numbers and mistakes and all. I also documented the entire journey in an expanded write-up, and you can read that here.
Quick note: my phones start ringing around 7:15 a.m., so I like sites that load fast even on job site Wi-Fi. Paint dust and slow pages don’t mix. For a handy checklist of speed-boosting tweaks any painter can make, I recommend skimming this guide before you hire anyone.
Quick Map (So You Aren’t Lost)
- Who I am and what I needed
- Three services I used: Footbridge Media, Scorpion, Blue Corona
- Real examples with results
- What I wish I knew first
- Who each service fits
- Final take
What I Needed (And Why I Was Stressed)
Spring hits. Rain plays games. Exterior jobs pile up. I needed:
- A clean, fast site on mobile
- A form that sends leads to my phone
- Service area pages (Tulsa, Broken Arrow, Bixby)
- A gallery that shows prep, not just the pretty after pics
- Real SEO help (plain English: Google finds me)
If you’re curious how different all-in-one website bundles stack up, I also tried three generic small-business packages and shared the results over here.
Also, I hate when forms go to spam. That cost me a cabinet job once. I still think about that one.
Service #1: Footbridge Media — Fast Start, Low Cost, Some Limits
What they did for me:
- Cost: $249/month when I signed up (website, hosting, updates included)
- Launch time: about 3 weeks
- Platform: WordPress
- They wrote starter pages for interior, exterior, cabinets, fence staining
- They asked for photos; I sent 29 from my phone
Good stuff:
- The site was live fast. Clean, simple.
- They added a sticky Call button. That matters on a ladder.
- They posted two short blogs in month one. One was “Best Exterior Paint for Oklahoma Heat.” Not bad. For more inspiration on what to blog about as a local business, I tested a batch of ideas in this review.
Pro tip: Footbridge keeps a concise overview of how they specifically support painting companies right here if you want to eyeball a few more examples beyond mine.
Not so good:
- Stock photos slipped in. One guy had no specks on his shirt. My crew laughed.
- The template looked like other painter sites. Fine for a start, but not “wow.”
- Speed was decent, but image sizes were a bit large. I had them compress them later.
Real results (Month 1-3):
- Calls: from 3/week to 6–7/week
- Form leads: from 1/week to 2–3/week
- One $3,200 exterior booked from a blog page. That surprised me.
Who it fits:
- Solo painter or small crew. You want something live and easy, and you don’t want to mess with code.
Service #2: Scorpion — Fancy Look, Locked-In Feel
What they did for me:
- Cost for my plan: $2,100/month with site + “SEO light” + reporting
- Platform: their own system (not WordPress)
- They built custom layouts and used my brand colors
- Added call tracking and text widgets
Good stuff:
- The site looked sharp. Like, “big company” sharp.
- They added code bits that help Google read the page (schema).
- Reports came weekly. Calls, forms, and where folks came from.
Not so good:
- I couldn’t just take the site if I left. That bugged me.
- Updating a page needed a ticket. It took 1–3 days.
- Local SEO pages felt thin at first. We had to push for more.
Real example:
- We ran an “Exterior Painting — Broken Arrow” landing page in April.
- In 3 weeks: 28 calls, 9 booked jobs, $11,400 revenue.
- Most calls came from mobile. The sticky button did work.
Who it fits:
- Mid-size crews. You want a glossy look and don’t mind a higher bill.
- You’re okay being tied to their system.
Service #3: Blue Corona — Data Brains, Strong Build, Not Cheap
What they did for me:
- One-time site build: $9,500
- Ongoing: $350/month hosting + support for me
- Platform: WordPress
- Tools: Google Analytics 4, CallRail, Hotjar heatmaps
- They made a “Get a Quote” form with logic (if cabinets, then extra fields)
Their entire approach is rooted in conversion-focused design for painters (they lay out the game plan in this resource from Blue Corona).
Good stuff:
- Fast site. My mobile score was in the 90s after launch.
- Clear pages for each city. Each had a map, photos, and three FAQs.
- They added review widgets (NiceJob) and fixed my name/address info across the web.
Not so good:
- Upfront cost made me breathe into a paper bag.
- The process took time. Photos, copy reviews, map pins—it was a lot for me during spring rush.
Real results (First 60 days):
- Calls: from 7/week to 12–13/week
- Form leads: from 2–3/week to 6–7/week
- Cabinet painting went from “once in a while” to 3–4 a week in season
- One HOA found us from a city page. That job alone covered a month of payroll.
Cool little win:
- We added a “Before/After” slider on the cabinet page. Time on page went up about 40%. People love a slider.
Extra: My Short DIY Phase (Squarespace)
I tried Squarespace 7.1 for two months between vendors. I liked the look. But:
- Service area pages were weak for me
- Forms sent to spam twice
- I was slow at making changes after long workdays
A buddy in lawn care felt the same pain and ended up rebuilding his own site three times—his lessons are worth a skim in this case study.
It worked for a starter site. Not for growth. At least not for me.
Real Examples I Still Use
- Spring promo bar at the top: “Book exteriors by May 15. Get free color consult.” That bar pulled five calls in a week.
- A cabinet price range on the form. Folks self-sort. Tire-kickers went down.
- Gallery order: prep work first, then finish. People trust you more when they see taped trim and floor cover.
- Simple “What We Don’t Do” list: no popcorn removal, no epoxy floors. Fewer bad leads.
What I Wish I Knew
- Ask: “Do I own the site and the content?” If not, think twice.
- Get Core Web Vitals checked. Fancy doesn’t matter if it’s slow.
- Have your own photos ready. Dust, tape, drop cloths. Real sells.
- Put your license, insurance, and warranty above the fold on mobile.
- Use a call tracking number that still shows your real number for NAP. I use CallRail with number swapping.
Side note: I test pages with one hand while wearing work gloves. If I can’t hit the Call button fast, we fix it.
Random (but useful) side lesson: while hunting for clever domain ideas, I stumbled across a few truly head-scratching examples of branding gone wrong. One extreme case is this NSFW social site, which illustrates in two seconds how a mismatched name or design can repel your audience—check it out at Fuckbook. A quick glance at that page highlights just how fast visitors judge what they see and why a clean, relevant domain keeps homeowners from bouncing the moment they land on your site. Another head-tilt moment came from stumbling onto a regional escort listing—because nothing says “what does this business do?” like mixing paint fumes with nightlife vibes—Rexburg Escorts showcases exactly how an ambiguous brand can steer the wrong crowd your way and underscores the importance of crystal-clear messaging for any service company.
Who Should Choose What
- New painter or part-time crew: Footbridge Media, or DIY with Wix + NiceJob for reviews. Keep it